When Gucci teased its Pre-Fall 2017 campaign at the beginning of the year with a series of elusive casting videos, featuring only models of color, we didn’t know exactly what to expect — aside from the possibility that these individuals, who auditioned with Midland Agency in London, would likely dance and channel their inner spirit animal for the job.
The following are facts you should know about this ad campaign
•For its Pre-Fall 2017 campaign, Gucci opted to cast only models of color.
The Italian design house’s advertising campaign comes after a marked increase in the diversity of the Spring/Summer 2017 runways, as highlighted in the Fashion Spot’s bi-annual runway diversity report. As indicated by the site’s study, for the first time in history, more than 25 percent of models that walked that season were non-white.
•The Italian fashion house finally released the official ad campaign and, damn, did Alessandro Michele deliver. The new imagery arrives shortly after Gucci’s announcement of its upcoming Cruise 2018 runway show, which will take place in Florence, Italy.
•Titled “Soul Scene,” the Pre-Fall 2017 campaign, photographed by Glen Luchford and art directed by Christopher Simmonds, does indeed showcase an all-black cast of models — Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes — and more than 20 dancers.
•The ad was Creative directed and styled by Michele himself and was initially inspired by the exhibit “Made You Look,”which took place at the Photographer’s Gallery in London last summer and focused on black masculinity and dandyism.
•Michele referenced one particular featured artist, Malick Sidibé, whose portrait work is mainly inspired by the nightlife and youth culture of his hometown Bamako, Mali, in West Africa.
•The ads will run starting in mid-April.
Below, you can see every glorious, FOMO-inducing image in the gallery.