esprit #mattjones #esprit #openingceremony #new collection
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ESPRIT BY OPENING CEREMONY



ESPRIT BY OPENING CEREMONY #riga #rigaonlinneesprit #mattjones #esprit #openingceremony #new collection
photo: matt jones for Opening ceremony

On Thursday, the second Esprit by Opening Ceremony.As a celebration of Esprits visiion, this collaboration was built on a shared idead of positivism, authenticity and friendship.

the campaign was full of famous children in the industry; starring  Coco Gordon Moore (daughter of Sonic Youth’s Kim Gordon and Thurston Moore) as well as Arsun Sorrenti (son of legendary fashion photographer Mario Sorrenti).It was shot by Matt Jones, whose dad, Terry Jones, not only founded i-D magazine but also worked as an art director for Esprit in the ’90s. This campaign is very colorful and includes color pops, similar to other Esprit’s past ads.

ESPRIT BY OPENING CEREMONY #riga #rigaonlinneesprit #mattjones #esprit #openingceremony #new collection
photo: matt jones for Opening ceremony

The full collection (which tops out at $250 for womenswear) is available for purchase at Opening Ceremony now

Below are some of the campaign photographs

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